SMP eGaming rebranded to Amber Gaming

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SMP eGaming rebranded to Amber Gaming

By Violeta Prockyte

SMP eGaming, a division belonging to SMP Partners Limited, announced it will operate under a new name — Amber Gaming. The newly established brand is said to continue working with online gambling operators just as it did previously.

For more than a decade, the division provided compliance, licensing and staff training consultancy services to the industry, and the re-branding is said to help create a new identity for the company, as well as facilitate further growth. Amber Gaming is said to have a strong team, led by managing director Ted Pepper, that aims to assist with licensing issues, corporate management and training.

The services are said to be available to a majority of the industry, from operators to game developers, regardless of size or seniority. In addition to the internal team, Amber Gaming is set to work with global partners in various fields, who can offer their expertise to clients.

“Amber Gaming has been born from their outstanding customer service, knowledge of the industry and their enthusiasm to make us the best possible business we can be,” said Pepper. “With this fantastic team behind us, I’m very confident we’re going to be a huge success and we look forward to working with our clients and partners to help them to set, meet and exceed standards across core aspects of their business, from licensing and ongoing compliance, full management and more.”

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